Thursday, 14 February 2013

A day at Butik

Get your wallets out gentlemen! Ladies, don't be fooled, so should you (for your boyfriends & husbands). You'll need to hold onto it after being introduced to Montreal's newest downtown men's boutique, Butik !

The co-owner, Olga Irena, that I had the pleasure of spending the afternoon with yesterday, believes that you can change yourself with what you wear. Behind that idea is how the creation of Butik  began.

Butik represents the way a man wants to look by selling classy statement pieces mixed with a laid-back edge. The store reaches out to a strong-minded man with a significant and confident look that embraces freedom, identity, style & self-expression. 

Although its primary target is a man ranging between the ages of 25-35, the store has seen a much wider clientele in the past few months.
The atmosphere of this boutique has seen great evolution so far due to the variety of clientele that have been purchasing the chic items.

As Olga and I sat down and sipped on tea, I took the opportunity to find out more about the fundamentals of this new shop. It took an overall of three months to be able to venture in the industry . Ever since the opening of its doors in December 2012 in Les Cours Mont-Royal, it has been ran by Olga. She plays the double role as co-owner and solo employee and manages to do both in a seven-day working week.

This store put its focus on two main brands: 
Selected & Cottonfield.
For those of you who don't know, Selected is known to be Best Seller's professional clothing line. The company also owns brands such as Jack & Jones, Only & Vero Moda.
Cottonfield and Selected are both European based brand from Denmark.
(You can't go wrong with a touch of European Fashion!)

This is a one-stop store for a man. 
It includes pretty much everything a man needs:
Jackets, Woolen Coats, Cargo Trench Coats, Pants, Denims, Sweaters, Shirts, T-shirts, Socks, Briefs, & many more to come in the Spring collection. A wide percentage of clients have constantly been coming back to the store and gave positive feedback on the amazing quality of the clothes and its price range.

By the way, Butik managed to bring a few Ralph Leroy accessories and is hoping to have a bigger variety of his line in the upcoming seasons.

Butik aims for a minimalistic and organic store layout and decor.
To give it a manly touch, organic wood is used all throughout the store. From wall panels to the cash register, the statement was repeatedly there. In addition, the trying rooms add a touch of modernity with its abstract hipster wall layout photography.
There are a few glass shelves that also stand out by giving the chance to the clothes displayed on them to send a clear message to its buyers. The goal behind this relaxing atmosphere is to not overwhelm the customer by displaying hundreds of items and size ranges. The importance is the clear vision the buyer has of the clothes.

Butik is also looking to expand its decorative art display.
Keep in mind that any local artists are welcome to visit the store and present their creative work. 

Please take note that Butik is a firm believer in yoga. Which is why you will get an extra 10% discount on a regular priced items on your next purchase if you present your Enso membership card.

With this said, your next task is to visit this fabulous new trendy store and shop til' you drop.

Les Cours Mont-Royal
455, Peel St. #106
Montreal, QC
H3A 1T5

Monday-Wednesday: 10:00am - 6:30pm
Thursday-Friday: 10:00am - 9:00pm
Saturday: 10:00am - 5:30pm
Sunday: 12:00pm - 5:30pm

Dress .   Shop .   Love .

                                                                                 JKal -xo